Privacy Policy – Syniad CI

Last updated: 13/08/2026

1. Controller and contact

Controller: Syniad CI Ltd.
Company number: 11329238
Registered office: 167–169 Great Portland Street, 5th Floor, London, England, W1W 5PF
Website: https://syniad.uk
Privacy contact: enquiries@syniad.uk

2. What personal data we collect

Depending on how you interact with us, we may collect the following categories of personal data:
Contact data: your name, email address, telephone number, organisation and any other information you provide when contacting us or submitting an enquiry.
Service and booking data: information required to arrange, provide and manage our consultancy, coaching, training, appointments and other services.
Transactional data: records of purchases, bookings, invoices and payments when payment services are enabled.
Communications data: records of correspondence and information contained in communications between you and Syniad CI.
Technical and usage data: information about your device, browser, IP address, website activity and interaction with our website, where collected through essential technologies or analytics technologies for which you have provided consent.
Cookie and consent data: information about your cookie preferences and consent choices.

We do not intentionally collect special category data through this website. Please do not provide sensitive personal information unless it is necessary for a specific service and we have requested it.

3. How we collect data

We collect personal data:
directly from you when you contact us, submit a form, register interest, arrange an appointment, request information, purchase a product or service, or otherwise communicate with us;
automatically through essential website technologies required for the website to operate; and
through analytics cookies or similar technologies only where you have provided the required consent.
We may also receive personal data from service providers supporting our website, booking, payment or communication functions, where applicable.
Providing personal data is generally voluntary. However, if you do not provide information necessary to respond to an enquiry, arrange an appointment, provide a service or process a transaction, we may be unable to do so.

4. Purposes and lawful bases

To provide services and process orders: performance of a contract.
To respond to enquiries and provide support: legitimate interests.
To improve the website and services using analytics: legitimate interests.
To comply with legal obligations: legal obligation.

Where we rely on legitimate interests, we have considered the impact of the processing on individuals and consider that our interests are not overridden by your rights and freedoms.

We will not use consent as a basis where another lawful basis is more appropriate. Where consent is required for non-essential cookies or similar technologies, those technologies will not be activated before consent is given. You may withdraw cookie consent at any time using the cookie settings available on the website.

5. Cookies and analytics

Our website uses essential cookies and may use non-essential analytics cookies.

Essential cookies are necessary for the operation, security and basic functionality of the website. Where permitted by law, these cookies may be used without consent because they are strictly necessary for a service you have requested.

We use Google Analytics 4 to understand website usage and improve our website and services. Analytics cookies are non-essential. They will only be set, and related analytics data will only be collected, where you have provided valid consent through our cookie consent mechanism.

We do not rely on the statement that continued use of the website constitutes consent. Consent must be given through a clear affirmative action, and you may reject analytics cookies without being prevented from using the website.

You can change or withdraw your analytics consent at any time through the cookie settings link on the website. Withdrawal will prevent future non-essential cookies from being set, although it may not erase information already collected. You may also clear cookies through your browser settings.

Further information about the cookies used, their purposes, providers and retention periods is available in our Cookie Policy.

6. Data sharing and third parties

We may share personal data where reasonably necessary with:

service providers that host, maintain, secure or support our website and information systems;
providers of booking, communication, payment, accounting or other services used to operate our business, where applicable;
Google, as the provider of Google Analytics 4, where you have consented to analytics cookies;
professional advisers, insurers and auditors where necessary for the operation or protection of our business;
courts, regulators, government bodies, law-enforcement authorities or other third parties where required by law or necessary to establish, exercise or defend legal rights; and
a purchaser, successor or adviser in connection with a proposed or actual business sale, restructuring or transfer.

Where a third party processes personal data on our behalf, we will seek to ensure that appropriate contractual and organisational safeguards are in place.

We do not sell personal data. We do not share personal data with third parties for their own direct marketing purposes without an appropriate lawful basis and, where required, your consent.

7. International transfers

We aim to process personal data in the United Kingdom and the European Economic Area where reasonably practicable.

Some service providers, including providers of analytics, hosting, communications or payment services, may process personal data outside the United Kingdom or the European Economic Area. Where this occurs, we will ensure that the transfer is made in accordance with applicable data protection law and that an appropriate safeguard is in place, such as:

an adequacy decision;
the UK International Data Transfer Agreement or UK Addendum to the EU Standard Contractual Clauses;
the EU Standard Contractual Clauses, where applicable; or
another lawful transfer mechanism or permitted derogation.

You may contact us using the details in Section 1 for further information about the safeguards applicable to a particular international transfer.

8. Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, unless a longer period is required or permitted by law.

Our usual retention approach is as follows:

Enquiry and contact form data: normally retained for up to 12 months after the enquiry or communication has been concluded, unless the information is needed for an ongoing client relationship, contract, dispute or legal claim.
Service, booking and client relationship records: retained for the duration of the relevant relationship and for a reasonable period afterwards for administration, legal, insurance and dispute-resolution purposes.
Financial, transactional and tax records: retained for the period required by applicable legal, accounting and tax requirements.
Marketing records: retained until you withdraw consent or object, or until the information is no longer reasonably required for the relevant marketing purpose.
Cookie consent records: retained for as long as reasonably necessary to demonstrate and manage your consent choices.
Analytics data: retained in accordance with the applicable Google Analytics settings and for no longer than reasonably necessary for our stated website-improvement purposes.

When personal data is no longer required, we will securely delete it, anonymise it or otherwise dispose of it in accordance with our applicable retention procedures.

9. Your rights

Subject to applicable legal conditions and exemptions, you may have the right to:

request access to the personal data we hold about you;
request correction of inaccurate or incomplete personal data;
request erasure of your personal data;
request restriction of processing;
object to processing based on legitimate interests, including profiling based on those interests;
object to direct marketing at any time;
request portability of personal data processed by automated means on the basis of consent or contract; and
withdraw consent at any time where we rely on consent.

Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

To exercise your rights, please contact us at enquiries@syniad.uk. We may need to request information to verify your identity before dealing with your request.

You also have the right to complain to the UK supervisory authority:

Information Commissioner’s Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Website: https://ico.org.uk/make-a-complaint/

We would, however, appreciate the opportunity to address your concerns before you approach the ICO.

10. Security

We implement appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, unauthorised access and other unlawful forms of processing.

The measures used will depend on the nature of the information and the risks associated with its processing. No internet transmission or electronic storage system is completely secure, and we cannot guarantee absolute security.

11. Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, data processing activities or legal requirements.

The latest version will be published on this page with the date of the most recent update. Where changes are material, we will take reasonable steps to draw them to your attention.